{"id":20227,"date":"2021-02-24T11:44:12","date_gmt":"2021-02-24T10:44:12","guid":{"rendered":"https:\/\/brief.fr\/portfolio-brief\/?post_type=portfolio&#038;p=20227"},"modified":"2023-05-04T14:19:43","modified_gmt":"2023-05-04T13:19:43","slug":"unetp-strategie-et-identite","status":"publish","type":"portfolio","link":"https:\/\/portfolio.brief.fr\/portfolio-brief\/portfolio\/unetp-strategie-et-identite\/","title":{"rendered":"UNETP &#8211; Strat\u00e9gie et identit\u00e9"},"content":{"rendered":"<p>[vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1531225074247{padding-top: 30px !important;padding-bottom: 30px !important;}\u00a0\u00bb][vc_column][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner el_class=\u00a0\u00bbportfolio-container-titre\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1601478457389{background-image: url(https:\/\/brief.fr\/portfolio-brief\/wp-content\/uploads\/2020\/02\/Unetp-1160&#215;350.jpg?id=20352) !important;}\u00a0\u00bb][vc_column_text]<\/p>\n<h1 class=\"portfolio-titre\" style=\"text-align: center;\">UNETP &#8211; Strat\u00e9gie et identit\u00e9<\/h1>\n<h2 class=\"portfolio-sous-titre\" style=\"text-align: center;\">\u00c9dition + Identit\u00e9<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1531234105582{padding-top: 40px !important;padding-bottom: 20px !important;background-color: #ffffff !important;}\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><strong>L\u2019UNETP donne la priorit\u00e9 aux apprenants<\/strong><\/p>\n<p style=\"text-align: left;\">\u00ab Tous engag\u00e9s pour que chaque \u00e9l\u00e8ve, stagiaire ou apprenti trouve sa voie et sa place dans la soci\u00e9t\u00e9 ! \u00bb, tel est le mot d\u2019ordre de l\u2019Union Nationale de l\u2019Enseignement Technique Priv\u00e9 pour sa nouvelle strat\u00e9gie de communication. Dans un contexte o\u00f9 les fili\u00e8res d\u2019apprentissage prennent de l\u2019essor, l\u2019UNETP a confi\u00e9 \u00e0 BRIEF l\u2019\u00e9laboration de son discours institutionnel, la d\u00e9finition de sa plateforme de marque, la refonte de son identit\u00e9 graphique et la conception de son plan de communication.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb20778&Prime; img_size=\u00a0\u00bb800&#215;430&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbimg_link_large\u00a0\u00bb img_link_target=\u00a0\u00bb_blank\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1531234105582{padding-top: 40px !important;padding-bottom: 20px !important;background-color: #ffffff !important;}\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb20778&Prime; img_size=\u00a0\u00bb800&#215;430&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbimg_link_large\u00a0\u00bb img_link_target=\u00a0\u00bb_blank\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_column_text]<\/p>\n<p style=\"text-align: left;\">La r\u00e9flexion autour de la nouvelle strat\u00e9gie et du plan d\u2019actions a \u00e9t\u00e9 co-construite avec le groupe communication gr\u00e2ce \u00e0 plusieurs ateliers de travail anim\u00e9s par BRIEF. La nouvelle identit\u00e9 visuelle et le document de pr\u00e9sentation sont ensuite venus traduire le dynamisme de l\u2019organisation qui entend relever les d\u00e9fis du monde \u00e9ducatif de demain.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1531229919162{padding-top: 20px !important;padding-bottom: 20px !important;background-color: #ffffff !important;}\u00a0\u00bb][vc_column_inner][vc_btn title=\u00a0\u00bbNotre Expertise Contenus\u00a0\u00bb color=\u00a0\u00bbdefault\u00a0\u00bb i_icon_fontawesome=\u00a0\u00bbfa fa-line-chart\u00a0\u00bb css_animation=\u00a0\u00bbappear\u00a0\u00bb add_icon=\u00a0\u00bbtrue\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fbrief.fr%2Fcontents%2F||\u00a0\u00bb el_class=\u00a0\u00bbbtn-portfolio\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=\u00a0\u00bb.vc_custom_1531232590131{background-color: #ffffff !important;}\u00a0\u00bb][vc_column_inner css=\u00a0\u00bb.vc_custom_1531232608153{padding-right: 30px !important;padding-left: 30px !important;}\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1531233919701{padding-left: 30px !important;}\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: left;\"><em>\u00c0 d\u00e9couvrir aussi &#8230;<\/em><\/h2>\n<p>[\/vc_column_text]\t\n\t\t\n\t\t\n\t<div id=\"block-portfolio\" class=\"default-width portfolio-suggestion clearfix\" data-columns=\"col3\">\n\t\n\t\t\t\n\t\t<div class=\"mt-loader spinner3\"><div class=\"bounce1\"><\/div><div class=\"bounce2\"><\/div><div class=\"bounce3\"><\/div><\/div>\n\t\t<div id=\"portfolio\" class=\"col3 title-hidden margin20 mt-animate_when_almost_visible-disabled portfolio-50-width-disabled clearfix\">\n\t\t<div class=\"grid-sizer\"><\/div>\n\t\t<div class=\"gutter-sizer\"><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article id=\"post-19145\" class=\"clearfix  post-19145 portfolio type-portfolio status-publish has-post-thumbnail hentry\">\n\t\t\t\t\t\t\t\t<div class=\"content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-thumbnail clearfix\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"content-wrapper\" href=\"https:\/\/portfolio.brief.fr\/portfolio-brief\/portfolio\/campagne-police-nationale-2018\/\" >\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"536\" height=\"288\" src=\"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2018\/05\/police_portfolio.jpg\" class=\"attachment-large\" alt=\"Police nationale - Campagne 2018\" decoding=\"async\" srcset=\"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2018\/05\/police_portfolio.jpg 536w, https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2018\/05\/police_portfolio-300x161.jpg 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-view-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-bg\" style=\"background-color: #111; background-color: rgba(17, 17, 17, 0.8); color: #ffffff;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-view-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-view-animate\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"entry-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Police Nationale &#8211; Campagne de recrutement<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/header><!-- .entry-header -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"entry-excerpt\" style=\"color: #ffffff;\"><p>Publicit\u00e9 + Vid\u00e9o<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .content-wrapper -->\n\t\t\t\t\t\t\t<\/article><!-- #post-19145 -->\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article id=\"post-21396\" class=\"clearfix  post-21396 portfolio type-portfolio status-publish has-post-thumbnail hentry\">\n\t\t\t\t\t\t\t\t<div class=\"content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-thumbnail clearfix\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"content-wrapper\" href=\"https:\/\/portfolio.brief.fr\/portfolio-brief\/portfolio\/lagardere-rse\/\" >\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"745\" height=\"400\" src=\"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2022\/12\/rse-minia.png\" class=\"attachment-large\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2022\/12\/rse-minia.png 1005w, https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2022\/12\/rse-minia-300x161.png 300w, https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2022\/12\/rse-minia-768x413.png 768w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-view-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-bg\" style=\"background-color: #111; background-color: rgba(17, 17, 17, 0.8); color: #ffffff;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-view-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-view-animate\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"entry-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Lagard\u00e8re &#8211; Rapport RSE<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/header><!-- .entry-header -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"entry-excerpt\" style=\"color: #ffffff;\"><p>\u00c9dition<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .content-wrapper -->\n\t\t\t\t\t\t\t<\/article><!-- #post-21396 -->\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article id=\"post-19853\" class=\"clearfix  post-19853 portfolio type-portfolio status-publish has-post-thumbnail hentry\">\n\t\t\t\t\t\t\t\t<div class=\"content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-thumbnail clearfix\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"content-wrapper\" href=\"https:\/\/portfolio.brief.fr\/portfolio-brief\/portfolio\/unafo-rapport-annuel-2018\/\" >\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"745\" height=\"400\" src=\"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2018\/08\/UNAFO-plan-strategiq-1005X540px-mur.png\" class=\"attachment-large\" alt=\"Unafo - Rapport Annuel 2018\" decoding=\"async\" srcset=\"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2018\/08\/UNAFO-plan-strategiq-1005X540px-mur.png 1005w, https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2018\/08\/UNAFO-plan-strategiq-1005X540px-mur-300x161.png 300w, https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2018\/08\/UNAFO-plan-strategiq-1005X540px-mur-768x413.png 768w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-view-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-bg\" style=\"background-color: #111; background-color: rgba(17, 17, 17, 0.8); color: #ffffff;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-view-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-view-animate\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"entry-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Unafo &#8211; Rapport annuel 2018<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/header><!-- .entry-header -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"entry-excerpt\" style=\"color: #ffffff;\"><p>\u00c9dition<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .content-wrapper -->\n\t\t\t\t\t\t\t<\/article><!-- #post-19853 -->\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t<\/div><!-- #portfolio -->\n\t\t\n\t\t\t\t\n\t\t\t\n\t<\/div><!-- #block-portfolio -->\n\t\n    [\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1531229919162{padding-top: 20px !important;padding-bottom: 20px !important;background-color: #ffffff !important;}\u00a0\u00bb][vc_column_inner][vc_btn title=\u00a0\u00bbRetour Portfolio\u00a0\u00bb color=\u00a0\u00bbdefault\u00a0\u00bb i_icon_fontawesome=\u00a0\u00bbfa fa-th\u00a0\u00bb css_animation=\u00a0\u00bbappear\u00a0\u00bb add_icon=\u00a0\u00bbtrue\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fbrief.fr%2Fportfolios||\u00a0\u00bb el_class=\u00a0\u00bbbtn-portfolio\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9dition + Identit\u00e9<\/p>\n","protected":false},"author":1,"featured_media":20777,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"portfolio_category":[],"portfolio_tag":[],"_links":{"self":[{"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/portfolio\/20227"}],"collection":[{"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/comments?post=20227"}],"version-history":[{"count":2,"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/portfolio\/20227\/revisions"}],"predecessor-version":[{"id":22470,"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/portfolio\/20227\/revisions\/22470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/media\/20777"}],"wp:attachment":[{"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/media?parent=20227"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/portfolio_category?post=20227"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/portfolio_tag?post=20227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}