{"id":20131,"date":"2019-07-08T15:16:14","date_gmt":"2019-07-08T14:16:14","guid":{"rendered":"https:\/\/brief.fr\/portfolio-brief\/?post_type=portfolio&#038;p=20131"},"modified":"2023-05-04T14:23:41","modified_gmt":"2023-05-04T13:23:41","slug":"rentokil-newsletter","status":"publish","type":"portfolio","link":"https:\/\/portfolio.brief.fr\/portfolio-brief\/portfolio\/rentokil-newsletter\/","title":{"rendered":"Rentokil &#8211; Newsletter"},"content":{"rendered":"<p>[vc_row equal_height=\u00a0\u00bbyes\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1531225074247{padding-top: 30px !important;padding-bottom: 30px !important;}\u00a0\u00bb][vc_column][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column_inner el_class=\u00a0\u00bbportfolio-container-titre\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1601479371405{background-image: url(https:\/\/brief.fr\/portfolio-brief\/wp-content\/uploads\/2019\/07\/bg-rentokil-newsletter.jpg?id=20358) !important;}\u00a0\u00bb][vc_column_text]<\/p>\n<h1 class=\"portfolio-titre\" style=\"text-align: center;\">Rentokil &#8211; Newsletter<\/h1>\n<h2 class=\"portfolio-sous-titre\" style=\"text-align: center;\">Digital<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1531234105582{padding-top: 40px !important;padding-bottom: 20px !important;background-color: #ffffff !important;}\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_column_text]<\/p>\n<p style=\"text-align: left;\">Dans une d\u00e9marche \u00e0 double enjeu \u2014 fid\u00e9lisation et acquisition, Rentokil a souhait\u00e9 mettre en place deux campagnes emailing. La premi\u00e8re, ponctuelle (\u00ab one shot \u00bb), concerne le frelon asiatique, nuisible qui se r\u00e9pand rapidement en France.<\/p>\n<p style=\"text-align: left;\">Pour mettre en avant l\u2019expertise en d\u00e9sinsectisation de Rentokil, Brief a con\u00e7u un template int\u00e9grant un GIF anim\u00e9 et un bouton \u00ab call to action \u00bb, permettant \u00e0 l\u2019acc\u00e8s \u00e0 une landing page, sp\u00e9cialement d\u00e9velopp\u00e9e dans un but d\u2019acquisition. La campagne emailing a \u00e9t\u00e9 envoy\u00e9e uniquement \u00e0 une cible BtoB.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb20152&Prime; img_size=\u00a0\u00bb800&#215;430&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbimg_link_large\u00a0\u00bb img_link_target=\u00a0\u00bb_blank\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1531234105582{padding-top: 40px !important;padding-bottom: 20px !important;background-color: #ffffff !important;}\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_single_image image=\u00a0\u00bb20153&Prime; img_size=\u00a0\u00bb800&#215;430&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbimg_link_large\u00a0\u00bb img_link_target=\u00a0\u00bb_blank\u00a0\u00bb][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_column_text]<\/p>\n<p style=\"text-align: left;\">La seconde campagne emailing concerne la PestLetter, newsletter de Rentokil.<\/p>\n<p style=\"text-align: left;\">Du draft initial au reporting statistique post-envoi, Brief a g\u00e9r\u00e9 l\u2019int\u00e9gralit\u00e9 du projet : conseil, conception du template master, int\u00e9gration des contenus, suivi de projets, envoi emailing, reporting, etc. ; dans une d\u00e9marche de co-construction avec l\u2019annonceur.<\/p>\n<p style=\"text-align: left;\">Brief s\u2019est entre autres charg\u00e9 de l\u2019envoi des trois num\u00e9ros de la PestLetter.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1531229919162{padding-top: 20px !important;padding-bottom: 20px !important;background-color: #ffffff !important;}\u00a0\u00bb][vc_column_inner][vc_btn title=\u00a0\u00bbNotre Expertise Digitale\u00a0\u00bb color=\u00a0\u00bbdefault\u00a0\u00bb i_icon_fontawesome=\u00a0\u00bbfa fa-line-chart\u00a0\u00bb css_animation=\u00a0\u00bbappear\u00a0\u00bb add_icon=\u00a0\u00bbtrue\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fbrief.fr%2Fdigital%2F||\u00a0\u00bb el_class=\u00a0\u00bbbtn-portfolio\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=\u00a0\u00bb.vc_custom_1531232590131{background-color: #ffffff !important;}\u00a0\u00bb][vc_column_inner css=\u00a0\u00bb.vc_custom_1531232608153{padding-right: 30px !important;padding-left: 30px !important;}\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1531233919701{padding-left: 30px !important;}\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: left;\"><em>\u00c0 d\u00e9couvrir aussi &#8230;<\/em><\/h2>\n<p>[\/vc_column_text]\t\n\t\t\n\t\t\n\t<div id=\"block-portfolio\" class=\"default-width portfolio-suggestion clearfix\" data-columns=\"col3\">\n\t\n\t\t\t\n\t\t<div class=\"mt-loader spinner3\"><div class=\"bounce1\"><\/div><div class=\"bounce2\"><\/div><div class=\"bounce3\"><\/div><\/div>\n\t\t<div id=\"portfolio\" class=\"col3 title-hidden margin20 mt-animate_when_almost_visible-disabled portfolio-50-width-disabled clearfix\">\n\t\t<div class=\"grid-sizer\"><\/div>\n\t\t<div class=\"gutter-sizer\"><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article id=\"post-21147\" class=\"clearfix  post-21147 portfolio type-portfolio status-publish has-post-thumbnail hentry\">\n\t\t\t\t\t\t\t\t<div class=\"content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-thumbnail clearfix\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"content-wrapper\" href=\"https:\/\/portfolio.brief.fr\/portfolio-brief\/portfolio\/le-dome\/\" >\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"745\" height=\"400\" src=\"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2022\/12\/dome-minia.png\" class=\"attachment-large\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2022\/12\/dome-minia.png 1005w, https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2022\/12\/dome-minia-300x161.png 300w, https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2022\/12\/dome-minia-768x413.png 768w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-view-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-bg\" style=\"background-color: #111; background-color: rgba(17, 17, 17, 0.8); color: #ffffff;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-view-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-view-animate\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"entry-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Le D\u00f4me Montparnasse<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/header><!-- .entry-header -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"entry-excerpt\" style=\"color: #ffffff;\"><p>Digital<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .content-wrapper -->\n\t\t\t\t\t\t\t<\/article><!-- #post-21147 -->\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article id=\"post-21420\" class=\"clearfix  post-21420 portfolio type-portfolio status-publish has-post-thumbnail hentry\">\n\t\t\t\t\t\t\t\t<div class=\"content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-thumbnail clearfix\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"content-wrapper\" href=\"https:\/\/portfolio.brief.fr\/portfolio-brief\/portfolio\/renault\/\" >\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"745\" height=\"400\" src=\"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2022\/12\/reno.png\" class=\"attachment-large\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2022\/12\/reno.png 1005w, https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2022\/12\/reno-300x161.png 300w, https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2022\/12\/reno-768x413.png 768w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-view-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-bg\" style=\"background-color: #111; background-color: rgba(17, 17, 17, 0.8); color: #ffffff;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-view-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-view-animate\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"entry-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Renault Bertrand \u00c9bl\u00e9 &#8211; Territoire de marque<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/header><!-- .entry-header -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"entry-excerpt\" style=\"color: #ffffff;\"><p>Identit\u00e9 + Digital<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .content-wrapper -->\n\t\t\t\t\t\t\t<\/article><!-- #post-21420 -->\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article id=\"post-19596\" class=\"clearfix  post-19596 portfolio type-portfolio status-publish has-post-thumbnail hentry\">\n\t\t\t\t\t\t\t\t<div class=\"content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-thumbnail clearfix\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"content-wrapper\" href=\"https:\/\/portfolio.brief.fr\/portfolio-brief\/portfolio\/marketing-operationnel-institut-pasteur-exposition-centenaire-deli-metchnikoff-2016\/\" >\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"745\" height=\"400\" src=\"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2016\/01\/pasteur-metch-mea-nv.jpg\" class=\"attachment-large\" alt=\"Marketing Op\u00e9rationnel- Institut Pasteur - Exposition \u00ab 3 pionniers pour un Nobel \u00bb 2016\" decoding=\"async\" srcset=\"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2016\/01\/pasteur-metch-mea-nv.jpg 1005w, https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2016\/01\/pasteur-metch-mea-nv-300x161.jpg 300w, https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-content\/uploads\/2016\/01\/pasteur-metch-mea-nv-768x413.jpg 768w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-view-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-bg\" style=\"background-color: #111; background-color: rgba(17, 17, 17, 0.8); color: #ffffff;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-view-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"portfolio-view-animate\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<header class=\"entry-header\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Institut Pasteur &#8211; Exposition centenaire d\u2019Eli Metchnikoff<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/header><!-- .entry-header -->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"entry-excerpt\" style=\"color: #ffffff;\"><p>\u00c9v\u00e9nementiel<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .content-wrapper -->\n\t\t\t\t\t\t\t<\/article><!-- #post-19596 -->\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t<\/div><!-- #portfolio -->\n\t\t\n\t\t\t\t\n\t\t\t\n\t<\/div><!-- #block-portfolio -->\n\t\n    [\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1531229919162{padding-top: 20px !important;padding-bottom: 20px !important;background-color: #ffffff !important;}\u00a0\u00bb][vc_column_inner][vc_btn title=\u00a0\u00bbRetour Portfolio\u00a0\u00bb color=\u00a0\u00bbdefault\u00a0\u00bb i_icon_fontawesome=\u00a0\u00bbfa fa-th\u00a0\u00bb css_animation=\u00a0\u00bbappear\u00a0\u00bb add_icon=\u00a0\u00bbtrue\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fbrief.fr%2Fportfolios||\u00a0\u00bb el_class=\u00a0\u00bbbtn-portfolio\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital<\/p>\n","protected":false},"author":1,"featured_media":20151,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"portfolio_category":[],"portfolio_tag":[],"_links":{"self":[{"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/portfolio\/20131"}],"collection":[{"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/comments?post=20131"}],"version-history":[{"count":1,"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/portfolio\/20131\/revisions"}],"predecessor-version":[{"id":20193,"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/portfolio\/20131\/revisions\/20193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/media\/20151"}],"wp:attachment":[{"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/media?parent=20131"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/portfolio_category?post=20131"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/portfolio.brief.fr\/portfolio-brief\/wp-json\/wp\/v2\/portfolio_tag?post=20131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}